As a freelance designer for DIATEST UK, I was engaged to support marketing efforts and lead the redesign of their digital media assets under the new ownership of the UK company. My role was to modernize the brand’s visual identity and develop digital assets that reflected the vision of the new leadership while resonating with the target market. I collaborated closely with the marketing team to ensure the refreshed designs aligned with the company’s evolving objectives and industry standards. Below are examples of the updated assets I developed during this project.